Resume

Work
Experience

March 2021  - Present

August 2020 - March 2021

April 2020 - August 2020

May 2011 - April 2020

Marketing Manager 
Hall of Frames | Phoenix, AZ

Plans and manages all marketing campaigns for 7 retail stores and an e-commerce shop, under the direction of the Vice-President. Including in-store marketing, direct mailings, every door direct mailings, paid search, email marketing, social media marketing, blog posts, website management and development, and customer service. 

  • Increased 5 Star Reviews by 583% per month on Google and Yelp with 5 Review Reward Program

  • Project managed and launched a new e-commerce shop on WooCommerce. Creating more opportunities for online custom framing sales. 

  • Project managed the 2021 holiday direct mailer campaign for 30,000 preferred customers. Campaign resulted in a 467% return. 

  • Recognized at the Annual Holiday Company Meeting with the "Always Growing" Award for successfully taking on new challenges and expanding my role within the company. 

Social Media Marketing Manager 
Hall of Frames | Phoenix, AZ

Developed social media marketing strategy for retail and e-commerce business. Planned, created, and scheduled paid and organic campaigns for Facebook, Instagram, and Pinterest.

  • Increased Instagram following and engagement by 35% in 8 months with brand consistent content, brand partnerships, giveaways, paid ads, and strategic hashtags.

  • Improved communication with retail store managers and associates by developing relationships and building better processes.

  • Promoted to Marketing Manager after 8 months with the company. 

Social Media Marketing Coordinator
Circle World Arts | New York, NY (Remote)

Planned, created, and scheduled content on Facebook and Instagram. Reported directly to the founder and collaborated on social media strategy for growth.

  • Boosted Instagram following and engagement by 50% in 2 months with creative content, brand ambassadors, and strategic hashtags.

Actress, Choreographer, and Producer
Actor's Equity Association | New York, NY 

Created and performed on Broadway, Off-Broadway, National Tours, and US Regional Theaters in Musicals. 

  • Made Broadway Debut in Hello, Dolly! with Bette Midler and Bernadette Peters in July 2018

  • Directed, produced, and performed in Ode to the Singing Butler. An award winning short dance film, inspired by the painting, The Singing Butler. 

  • Nominated for Outstanding Choreography for Sister Act the Musical - Berkshire Theater Awards.

  • Member of Actor's Equity Association since 2011

Education

September 2007 - May 2011

September 2007 - May 2011

New York University | Tisch
Bachelor of Fine Arts 

Graduated with Honors

CAP21 Drama Studio Award

Founder and President of Cabaret Club

New York University | Stern
Minor in Business Studies

Skills
& Expertise

Project Management

People Management 

Content Marketing

Email Marketing

Social Media Marketing

SEO and SEM

Customer Service

Google Ads

Google Analytics

Wordpress

WooCommerce

Mailchimp

Monday.com

Adobe Suite

Verbal and Written Communication

Collaboration and Teamwork

Strong Work Ethic

Storytelling